LINEAR TV NETWORKS VS STREAMING PLATFORMS: THE EVOLUTION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ADAPTATION

Linear broadcasts have long been recognized as mainstream television formats, relying on regularly timed shows via satellite. In contrast, digital services operate on ad-supported systems, with global streaming giants, Disney+, and Apple TV+ serving as key industry players. As digital engagement shift, rivalry between broadcast stations 후후티ë¹